The Topshop Buzz
The British fashion store Topshop is opening its doors to New York citizens on April 2.
Even if the opening has been pushed back several times they sure know how to create a buzz.
They have Hearts Challenger Vans driving around New York and giving out goody bags.
- On Monday they were on Union Square.
- On Tuesday at Lafayette & Bond Street
- Yesterday they handed out free bags in Washington Square Park.
Opening day, April 2nd, will of course start with a big bang.
They are promising “complimentary beauty treatments, sweets treats, special guest DJs and an introduction into a world of stylish clothes as far as the eye can see- including the new Kate Moss Topshop Collection”.
On top of this they will give a free, limited edition Cool Britannia t-shirt with instore purchases over $100.
Topshop provides us with up-to-the-minute affordable style. They have over 300 stores in the UK and over 100 international stores. Now they are opening their first US flagship store in Soho on Broadway and Broome.